
The Gift of Fear
The Oldsmobile was an American automobile icon. First built in 1897, it sold more than 35 million automobiles over its 107-year history. During the 1980s Olds tried to recapture its declining market by reinventing itself. In 1988 it came out with the slogan, “It’s not your father’s Oldsmobile.” The company tried to reposition the elegant Olds […]









